Ground Zero

The once-iconic potato now must adapt, or die, writes David Burton.The spud is in trouble.Nearly half of New Zealanders (44 per cent) have cut back on potatoes in the past few years. The hard-core potato eaters are getting older, their households are shrinking and, if their kids haven抰 joined the craze for low-carb diets, they are switching to sexier alternatives like pasta, rice, couscous and polenta. Potatoes may have valuable proteins and are packed full of vitamin C, but consumers now see them as less healthy, harder to prepare and cook, and less easy to store than pasta or rice.
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